Privacy Policy

Personal Information

Altar Ego may collect personal information from you in various ways, including when you (1) order products, gift cards or services from us; (2) register with us on our Site to shop or participate in our online community; (3) provide your information to us in a Store; (4) sign up for newsletters, email or other communications from Altar Ego; (5) participate in surveys, contests, sweepstakes or promotions; (6) utilize our Email to a Friend feature; or (6) request information from us or otherwise contact us. The personal information we collect may include your name, email address, mailing address, telephone number, mobile telephone number, credit card number, birthday, gender and income.


We use information from and about you: (1) to fulfill orders, provide services and communicate with you; (2) to improve your shopping experience and to communicate with you about our products and services; (3) to respond to your inquiries; (4) to make promotional and marketing offers to you, and help us target specific products and services to you; and (5) to help us develop and improve our Site and Stores and tailor our Site and Stores to your interests.


Additionally, Altar Ego may combine your personal information with personal and nonperson information we receive from and about you from other online and offline sources.


Nonpersonal Information


Altar Ego may collect nonpersonal information from you, including—but not limited to—your browser type, operating system, Internet Protocol (IP) address, domain name from which you access the Site, service provider and mobile-device identifier, as well as information about your browsing behavior, such as the date and time you visited the Site, the areas or pages of the Site that you visit, the amount of time you spend viewing the Site, the number of times you return to the Site and other Site usage data.


We use this information: (1) to review the usage and operations of our Site and services; (2) to address problems with our Site, our business or our products and services; and (3) to protect the security or integrity of the Site and our business.


For example, we use a service provider to help us measure the effectiveness of our advertising and how visitors use our Site. If you do not want to help us learn how to improve our Site, products, offers or marketing strategy, you can opt out of this Site analysis tool by contacting us at the address in this section.


Cookies And Web Beacons


A cookie is a small data file that sites often store on your hard drive when you visit the Site. Altar Ego may place cookies on your computer to collect information about your visit to the Site and to improve Site functionality. For example, we may place cookies on your computer to understand which pages of the Site you’ve visited, determine which areas and features of our Site are most popular, learn how search engine referral is working effectively, provide unique user identification, preserve the contents of your shopping bag between your visits, and obtain product browsing and purchasing information.


You can set your browser to refuse cookies, or to alert you when cookies are being sent, but if you turn off cookies or refuse them, you may not be able to take full advantage of the Site’s features, such as making a purchase on the Site or accessing your registered user account information.


A web beacon, also known as a clear GIF or pixel tag, is an invisible tag placed on certain pages of our Site or a third-party site where we may advertise, but not on your computer. When you access these pages, web beacons generate a generic notice of that visit. They usually work in conjunction with cookies, registering when a particular computer visits a particular page. If you turn off cookies, the web beacon will simply detect an anonymous site visit. We may also use cookies or web beacons to manage and deliver more relevant advertisements on the Site, across the Internet and via email. Web beacons may also be used to report certain information (but not your name, address, email address or telephone number) about your visits to our Site and other sites that advertise and feature links to our Site, so that we can measure the effectiveness of our advertisements. Cookies or web beacons may also be used to let us know if you have opened an email from us. This information allows us to make improvements and updates to enhance your experience.


Sharing Information With Third Parties


Altar Ego does NOT share, sell or trade your personal information gathered online with third parties for their marketing purposes, except with your consent or as described in this Privacy Notice. Further, Altar Ego does not contribute to or participate in cooperative databases, which give third parties access to such personal information.


We may share your information with our service providers that provide internal business, professional or technical support functions for Altar Ego.


Altar Ego may share your personal information if such action is required for Altar Ego or any of our service providers to comply with any valid legal process, such as a subpoena, search warrant, statute or court order, or any valid administrative or investigative request from a law-enforcement agency. In addition, we may share your personal information if we or any of our service providers believes that such disclosure is necessary to address any unlawful acts or acts that may endanger the health or safety of another customer or of the general public.


Altar Ego may also share nonpersonally identifiable or anonymous information about you, such as age, gender, types of products viewed, frequency of Store visits, Site pages you access most frequently or search terms you enter with third parties. For example, Altar Ego may provide a third party with such information as the number of people who shopped at our Site during a specific time period or the number of people who shopped at our Stores and meet certain demographics (e.g., age or gender) during a specific time period. This nonpersonally identifiable or anonymous information does not personally identify a specific visitor to our Site or Stores.


During the normal course of our business, Altar Ego may sell or purchase assets. If another entity acquires us or any of our assets, information we have collected about you may be transferred to such entity. In addition, if any bankruptcy or reorganization proceeding is brought by or against us, such information may be considered an asset of ours and may be sold or transferred to third parties. 




Protecting your order information is a priority for us. We have taken certain physical, administrative and technical steps to safeguard the information we collect from and about our customers and Site visitors. For example, we use Secure Sockets Layer (SSL) technology to protect the security of your online order information. While we make every effort to help ensure the integrity and security of our network and systems, we cannot guarantee our security measures.


Information Removal


If you prefer not to receive marketing emails from Altar Ego, please click on the unsubscribe link within any marketing email you receive from us. If you prefer not to receive marketing mail via the mail carrier, please let us know by sending a request to our customer service team.


Please be sure to include in any email or postal mail your full name, email address, postal address and any message. Please note that such requests may take up to ten (10) days to become effective.


Links to Other Sites


This Site may contain links to third-party websites, which may have privacy policies that differ from our own. These links are provided solely for the convenience of our Site visitors. We are not responsible for the content or privacy practices of such sites. We encourage you to review the privacy policies and terms of use of any third-party websites or services.


Onward Transfer of Personal Data


Altar Ego may share Consumer Personal Data with third parties if required by applicable law. Altar Ego requires third parties to whom it discloses Personal Data and who are not subject to the European Union Data Protection Directive 95/46 or an adequacy finding to either (i) subscribe to the relevant Safe Harbor principles or (ii) contractually agree to provide at least the same level of protection for Personal Data as is required by the relevant Safe Harbor principles.




Altar Ego takes reasonable precautions to protect Personal Data from loss, misuse and unauthorized access, disclosure, alteration and destruction.


Data Integrity


Altar Ego takes reasonable steps to ensure that the Personal Data the company processes are (i) relevant for the purposes for which they are to be used, (ii) reliable for their intended use, and (iii) accurate, complete and current. In this regard, Altar Ego depends on its Consumers to update and correct Personal Data to the extent necessary for the purposes for which the information was collected or subsequently authorized by the individuals. Consumers may contact Altar Ego as indicated below to request that Altar Ego update or correct relevant Personal Data.


Enforcement and Oversight


Altar Ego has established procedures for periodically verifying implementation of and compliance with the Safe Harbor principles. Altar Ego conducts an annual self-assessment of its Personal Data practices to verify that the attestations and assertions the company makes about its privacy practices are true and that the company’s privacy practices have been implemented as represented.


Consumers may file a complaint with Altar Ego in connection with the processing of their Personal Information under the Safe Harbor principles. Altar Ego will cooperate with the American Arbitration Association in accordance with its applicable commercial rules to address individuals' complaints regarding privacy issues. Altar Ego will take steps to remedy any issues arising out of a failure to comply with the Safe Harbor principles. Please contact Altar Ego as specified below to address any complaints regarding the company’s Personal Data practices.


How to Contact Altar Ego


To contact Altar Ego about questions or concerns about Altar Ego’s practices concerning Personal Data, please write to:


Altar Ego Conscious Clothing Co., LLC


Attention: Chief Privacy Officer


87 Lafayette Road, Unit #4


Hampton Falls, NH 03844